Crafted messaging and a modern web experience for Canelos Studio—a custom furniture maker in New York’s Hudson Valley
Overview
Canelos Studio is a wood furniture studio specializing in custom handcrafted pieces. While their work speaks for itself, their digital presence didn’t reflect the artistry and premium quality of their products. With an upcoming gallery exhibition only two weeks away, the studio needed a polished website fast. I delivered a fully designed, responsive site in just three days—leaving ample time for review and refinements.
The result was an online experience that feels as intentional and elevated as their furniture while making it effortless for clients to explore the portfolio and inquire about custom projects.
Delivered fully custom responsive website
Created custom components to enhance web interaction
Developed high-impact messaging
Freelance project
June 2025 (3-day sprint)
Interactive elements
To make the site feel as tactile as the furniture itself, I built custom Framer components and interaction triggers to create dynamic interactions throughout the user journey. These included responsive navigation bars that resize and reshape as users scroll, creating a sense of movement and balance. Interactive image galleries and hover states invite visitors to explore each piece more intimately, reminiscent of walking through a physical showroom.
Intentional design
The product photography provided was strong, but to achieve a seamless, high-end presentation, I used Photoshop to blend each piece into the page background. By manipulating shadows and contrast, I created layouts where items appear almost embedded into the site’s environment, giving the design a curated, editorial aesthetic.
Messaging
The copy uses clear, high-impact language to reflect the studio’s mission of craftsmanship and sustainability. Each line reinforces quality and intention, from the portfolio descriptions to the inquiry prompts, ensuring the brand voice remains consistent and aspirational without feeling overly commercial.
