Brand identity and campaign visuals for an NFT-based charity platform—connecting digital tokens to real-world causes
Overview
Created the visual identity and promotional assets for NFTrust, an NFT platform dedicated to raising funds for charitable initiatives. The project included designing the parent brand and its digital currency system, as well as developing bold, industry-specific campaign graphics for four unique verticals: NFTransit (auto), NFTerrace (real estate), NFtoys (toys), and NFTacos (restaurants). Each campaign combined digital engagement with real-world impact, driving donations through interactive NFT collections.
Produced graphics optimized for NFT marketplaces and promotional assets for launch
Designed four campaign visual identities
Designer
February 2022 – May 2022
Campaigns
The design approach balanced trust and security for the parent brand with bold, industry-specific visuals for the sub-campaigns. For NFTrust, I created a shield-and-lock logo to symbolize stability in the NFT space and designed a tiered digital currency system to support the platform’s gamified structure.
The four campaigns—NFTransit, NFTerrace, NFToys, and NFTacos—each received a unique identity tailored to its theme while maintaining consistency under the NFTrust umbrella. These ranged from sleek and professional treatments for real estate and automotive, to colorful, playful graphics for toys and food, ensuring broad appeal across different audiences and markets.
