I lead all marketing design efforts at Mujin—an advanced robotics startup specializing in logistics and factory automation software
Overview
I developed and maintained a full suite of visual assets across web, print, video, and 3D to support the marketing, sales, and product teams. From tradeshow booths and brochures to branding strategy, web development, and motion graphics, I led cross-functional efforts to produce cohesive, high-impact campaigns that made complex technology easy to understand.
My work consistently elevated brand perception, streamlined the sales journey, and helped establish Mujin as a standout in the automation space.
Unified branding across global touch points
Produced high-engagement trade show booths
Accelerated the sales cycle with 3D explainers
Senior strategic designer
November 2022 – Present
Global identity
Established scalable design systems across web, video, and print touch points that brought confidence and consistency to Mujin’s global brand.
As part of this effort, I introduced the Mujin Arrows as a graphic element, giving the brand a distinctive and adaptable visual signature that represents forward momentum, signifying to Mujin's new approach to motion planning and automation software. I also built a 3D asset library that enhanced system visualization, supported faster content creation, and strengthened market presence.
Trade shows
Designed Mujin’s booths for top industry events, earning standout attention in a tech-heavy space.
Led cross-functional collaboration with marketing, sales, and engineering to create strategic, visually compelling layouts using 3D and graphic design tools—showcasing complex technology with clarity while rivaling top agency quality at a fraction of the cost.
3D visualization
Built a 3D asset library that replaced traditional CAD visuals in the sales journey—providing clearer, more immersive representations of Mujin’s workflows to help prospects quickly understand how systems would operate in their facilities.
I later evolved the system into a flexible toolkit, enabling sales engineers to build custom layouts non-destructively. This increased team autonomy and accelerated the sales process.
The system now supports everything from trade show booths and office layouts to prototype concepts and integration planning—serving as a versatile resource across the company.
Merchandising
Designed a series of T-shirts that strike a balance between playfulness and professionalism. These shirts were intentionally created to feel wearable both inside and outside of work—building pride among the team while reinforcing Mujin’s identity in more casual, human moments.
These shirts were well-received at trade shows, networking events, and new hire orientations—helping boost brand visibility and foster a stronger internal culture.
RoboGeorgia
Helped launch RoboGeorgia, a nonprofit initiative aimed at positioning Georgia state as a national hub for robotics and automation by connecting industry leaders, academic institutions, and local communities.
I developed the initial branding and visual identity, giving the organization a professional and recognizable presence from the start. This foundation helped drive early momentum, attract key partners, and establish a credible platform.
